About Marque Metrix

Marque Metrix is a brand consultancy that is based on over 10 years of Brand Management experience in consumer packaged goods.

Marque is the French word for brand. Metrix is a composite word:

The word " Metrix " is derived from the word Metric and Matrix. You take the " Me" from Metric and the " trix" from Matrix combine those two parts together and you wind up with the word Metrix.

This concept is also based upon Cognitive Science:

The word Metric represents left brain thinking which is focusing on quantitative analysis. We evaluate ways in which a client uses quantitative analysis to manage his brand. Similarly the word Matrix represents right brain thinking. We evaluate the way in which the client uses qualitative analysis to manage his brand. This would consist of evaluating the charts and Matrices that are being used for Brand management. In cognitive science there is something called the corpus callosum, the corpus callosum is a structure of the mammalian brain in the longitudinal fissure that connects the left and right cerebral hemispheres. The next stage of the methodology is to create a corpus callosum solution that combines metric measures with matrix measures to create a metrix, we combine both metric and matrix measures to develop a whole brain hemisphere solution. The outcome of the three step solution which is outlined under the web page "Methodology" is the creation of a plan that encompasses brand metrics and brand matrices that would serve as a frame work to create a Brand Plan that would serve as a guide to increase the value of the brand over time in terms of market share, sales and profits.